This is my personal logo design. I am very happy with it has it really does represent me and an individual and a designer. It is vibrant, creative and hand made which is me all over.
Business card.
Compliments slip.
This is the top of my CV showing my personal brand indentity design.
This is the final boards that Amy and I handed into the D&AD. Over all I am very happy with the outcome as we took a simple idea and made it work without over complicating it. I feel that completing a D&AD brief last year gave me the much needed experience and knowledge to complete this years brief so successfully. However this years brief has also taught me a lot about myself as a designer and I now can confirm I work very effectively under pressure.
We needed to begin developing the ideas for the photo board. As we were still slightly torn between the royal and seaside theme we carried on using both until we had decided. Chloe drew up these simple pen drawings then they were painted so they were more vibrant. Next we need to scan them in to manipulate them and add them together. This will help us to develop the characters and hopefully finalise our theme. 
To be able to share their photos we need to be aware of where the social network. The two sites below are the equivalent to Twitter and Facebook, knowing these sites, logos means we can try promote Ted Baker through these.
We have an idea of having a photo board that can be moved around china and in store. This would intrigue people and then people can post and share there photos which will then be seen by more people. Now we need to come up with a design for the photo board and see how China can share their photos.
After doing more extensive research we have found that Ted Baker have already used the seaside theme. We have decided to look more at the royal family, so have thought about broadening the horizons to prince and princess. We brainstormed some ideas and found with this idea we can do the same as what we thought for seaside but apply the different theme. So instead of handing out buckets and spades, we could have paper crowns and princess hats and flags etc. 
Now were going down the holiday path, thinking about Ted going on holiday, and what he might do when he is there. This is a little mood board of stereotypical things you might see in a seaside town.
Now, we can start thinking of where we can apply these ideas to different touch points. We have already started to think of a few little ideas, such as:
Myself and Chloe really wanted to take the funny side of Ted Baker to China, so trying to bring british heritage and british humour that internationals understand is a challenge. To start we took things from our british heritage post and british humour post and wrote them in lists to get connections.
After we needed to have something more visual to get going so we are taking images of both categories and putting them side by side to think of connections between them.
After creating these we were thinking of a few different options:
Below there is images been put together in Photoshop to help get our funny juices flowing.
We began thinking about Ted goes on holiday and british family holidays. The next step is to look into a stereotypical british holiday and get some inspiration.
Chloe Isted 