After much deliberation I have concluded this as my final logo design.
This design really shows my passion for a good concept behind any design. I feel it portrays the brand values very well and has an iconic appearance. It is up to date and has a simple but contemporary feel to the design.
The logo explained –
Fenwick has a silent ‘W’ within its name and is often pronounced wrong. So I have opted to play with this idea a created a silent ‘W’ with two ‘F’s.
The two ‘F’s also create a diamond shape with emphasises the quality and importance the brand owns.
The colour is a rich heritage green which is an improvement from the previous garish green. I feel it looks more classy and contemporary.
The copy just says it all about the brand and the values. Its straight to the point and has a striking effect while making their heritage stand out about the unique brand.