Fenwick – Ideas & Values

Here I have been writing down main points about the company and some ideas. I have also started to explore the word ‘luxury’ to expand ideas for some copy.20130820-231754.jpg20130820-232437.jpg

For a successful rebrand it is also helpful to have first hand contact with the company as you can get in deep with information about what is important to them as a brand. However I haven’t had this luxury and I have gone off what I have researched on the internet.

The brand values I have finalised for Fenwick are:

Exclusive, Luxury, Upmarket, Quality, Affordable and Heritage.



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