I have been looking into brand identity and what is involeved. I have found lots of examples of brand identity and have an online mood board of the examples I have found. http://pinterest.com/chloeisted/brand-identity/
What is Brand Identity?
The link below is to a very helpful site that explains the difference between brand, identity and logo design. I feel this will help me gain a better understanding to create a brand identity for The Gap Project.
The visible elements of a brand (such as colours, design, logotype, name, symbol) that together identify and distinguish the brand in the consumers’ mind.
I have also been reading the book c/id visual identity and branding for the arts. It is really interesting as it tells you how the logo and branding was influenced by many factors like the building, the history of the building, what the company does and their influences etc.