After much deliberation I have concluded this as my final logo design.
This design really shows my passion for a good concept behind any design. I feel it portrays the brand values very well and has an iconic appearance. It is up to date and has a simple but contemporary feel to the design.
The logo explained –
Fenwick has a silent ‘W’ within its name and is often pronounced wrong. So I have opted to play with this idea a created a silent ‘W’ with two ‘F’s.
The two ‘F’s also create a diamond shape with emphasises the quality and importance the brand owns.
The colour is a rich heritage green which is an improvement from the previous garish green. I feel it looks more classy and contemporary.
The copy just says it all about the brand and the values. Its straight to the point and has a striking effect while making their heritage stand out about the unique brand.
I am having a thought on two logo designs. I like both for different reasons, on is creative and has a strong concept but could also be too daring and the other is perhaps too safe and doesn’t scream out my skills.
After a lot of thinking and playing with words I have come up with a piece of copy that would suit the brand values best.
‘Quality Luxury since 1882’
It is simple however straight to the point. It focuses on key values that the brand drives which includes their proud heritage.
Here I have been writing down main points about the company and some ideas. I have also started to explore the word ‘luxury’ to expand ideas for some copy.
For a successful rebrand it is also helpful to have first hand contact with the company as you can get in deep with information about what is important to them as a brand. However I haven’t had this luxury and I have gone off what I have researched on the internet.
The brand values I have finalised for Fenwick are:
Exclusive, Luxury, Upmarket, Quality, Affordable and Heritage.